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Finding Balance

work life balance

So often we hear these notions about finding an optimal work life balance. What does that even mean? We all feel stress in our lives, and can probably agree that we’d like to feel better. But how do we balance work and life when we feel tired all the time and so stretched thin? How do we show up for our partners, our children, our bosses, and ourselves in an authentic way when we’re in a constant state of hurry or panic?

 

We achieve balance when different elements are equal or in the correct proportions. This means that we find our happy place when we balance out our mental highs and lows. So as we experience stress throughout the day, it’s equally important to experience quiet moments of calmness to keep our mental state in check. The key to success is figuring out a way to incorporate some quality “me” time into a day that’s filled with long commutes, deadlines, heavy workloads, screaming children and financial responsibilities.

 

Here are some useful tips for adding some balance into your day.

 

  1. Create a positive morning ritual: The way you start your day sets the tone for your day and your whole experience of life. So skip reading your email the second you open your eyes. Instead, do something that feels good. Take 5 minutes to breathe deeply. Stretch for 5 minutes. Make yourself a nourishing breakfast and sit down at the table to actually enjoy eating it. Sit outside to drink your morning coffee, taking in the beauty of your surroundings, or reading the paper. The key is to slow down.

 

  1. Take breaks throughout the day: Our days are so filled with projects, client calls, meetings, and deadlines that we sometimes forget to take breaks. When we actually take a few minutes to get up from our desks to stretch our legs and step away from our tasks, it gives us the essential downtime we need to recharge our brains. When we sit back down, we gain more clarity than before, and our productivity rises. So, get up and move your body. Go outside for a breath of fresh air. Take a quick walk. Grab a glass of water. Practice some mindfulness. You’ll feel much better for doing so.

 

  1. Carve out 20 minutes each day for something nourishing or fun: Including something that you enjoy into your daily routine will make you feel much more balanced. So take 20 minutes to read a book or magazine. Soak in a hot bath. Call a friend you haven’t talked to in a long time. Go for a bike ride. Play with your kids. Take your dog for a walk and toss the ball. Hit some balls at the driving range.

 

  1. Move! We sit for FAR too long during the day, leaving our muscles fatigued and impeding our circulation. Instead of chaining yourself to your desk for hours on end, get up and take mini-movement breaks. Do some desk stretches. Go outside for some fresh air. Walk around the office for a few minutes. Take a phone call standing or pacing around your office. Walk around the block. You should get up and move for at least 2 minutes every hour.

 

  1. Have something to look forward to: We all know how fun it is to look forward to our upcoming vacation. Knowing that something fun is coming up, gives you extra joy in your day as you anticipate it. So plan a vacation. Organize a get together with some old friends on the weekend. Schedule yourself a fun class to attend one night after work. Trade off weekends with your spouse to take care of the kids for a few hours on Saturday morning so you can have some time for yourself.

 

  1. Shift into a positive frame of mind: It’s impossible to find balance when we are stuck in a negative headspace where we’re constantly mulling over the past or worrying about the future. Find some inner peace of mind by focusing on the present moment and letting go of the rest. Worrying doesn’t change your situation. All it does is rob you of your joy. So shift out of that by focusing on the good that’s all around you. Deliberately pay attention to the positive things that are happening, no matter how big or small. The more you focus on that, the better you’ll feel.

 

  1. Practice gratitude before bed: Gratitude is a powerful way to instantly shift into a positive frame of mind. Thinking about the things you are most grateful for in your life instantly fills you up with a loving feeling. Fear and love cannot coexist. When you focus on the things you are grateful for, all negative thought patterns disappear into the background. Practicing gratitude before bed calms you down, allowing you to fall asleep more easily and have better dreams.

 

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Living the Dream

Young woman meditating by the lake

 

When I first told my family that I was quitting my $150k job to start up a corporate yoga business, they thought I was crazy. I did too, to be honest. I had a successful career in the travel industry, managing a big team of sales people around the country. Perks included traveling all over the world and partying with my colleagues after hitting our sales goals. It was a lot of fun for a long time… until it wasn’t. The stress of my hectic schedule, long commute, ongoing business travel, and constant pressure to perform started making me sick with ulcers. I knew I needed a change. There was no way I could fathom starting a family moving 80 miles per hour.

 

My life changed when I decided to attend a retreat down at Deepak Chopra’s center. When I learned how to connect to my deepest desires and to envision what my dream life looked like, it opened up a part of my heart that I didn’t realize was there. I knew that my destiny was to start up a wellness business to help other busy professionals avoid the problem I was having. It was time for me to step into who I was meant to be.

 

Making the decision to quit my job was the scariest thing I’ve ever done. I had to keep reminding myself that I was taking a step backwards to ultimately take a leap forwards. I was determined to be successful in my own business. My vision was to create a lifestyle where I could work part-time and support my family while taking care of my own kids. Watching that dream become a reality was the most rewarding thing I have ever experienced.

 

I started my business over 4 years ago, and then I had my first baby 1.5 years ago. I get to spend 3 days a week working on my business, and 4 days a week with my son. It’s a beautiful balance that fills me up with joy. I have an amazing husband, a beautiful home, and abundance that surrounds me. The best part is that I’m doing what I love. I’m sharing my gifts with people who really need them, and making this world a better place.

 

I’ve learned that you can live the life of your dreams if you’re willing to make the commitment to do so. The first step is determining what you really want. What kind of lifestyle would make you happy? Once that part is clear, the steps to achieving it start to unfold. You have to put in the work with focused determination, but once it all starts coming together, it feels completely magical. I hope this inspires you to connect to your dreams and take a step towards achieving them. You’ll be so grateful you did.

 

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Growing Younger & More Joyful

Instructor performing yoga with seniors

Whether we choose to accept it or not, every year we get a little older. Our bodies don’t seem to bounce back from our adventures as easily as they used to. Our reflection in the mirror isn’t quite the same as it once was. But don’t fret… there are ways to take care of our bodies and minds so we grow younger and more joyful.

  1. Grow Young with Yoga

Practicing yoga is an incredible way to age with grace. The gentle movements improve joint mobility, while building strength and toning our muscles. Balancing poses ensure we remain light on our feet to avoid falls. Stretching our muscles allows us to continue bending over and moving our bodies with ease. Did I mention it’s also a great way to alleviate and avoid pain? The ancient yogis say that doing inversions (going upside down) actually make us grow younger by reversing the effects of gravity on our organs. Sounds pretty good to me!

  1. Never stop moving

One thing that I’ve learned from my grandparents is how essential it is to never stop moving and exercising. It’s far too easy to get lazy and inactive, which leads to injury and painful joints, weight gain, etc. If we build good habits now, it’s much easier to keep them up later. I’ve seen how 2 of my grandparents continue working out to this day – and they are 90 and 96 years old!! And I’ve also seen how my other grandmother never believed in exercise and now has tremendous difficulty and pain moving around. The choice is obvious… let’s start moving now and never stop!

  1. Choose to become more joyful

We choose our mood in much the same way we choose what clothes to wear each day. We can’t control all the situations we face in life, but we CAN control our reaction to them. I decided a long time ago that I was going to go through life with a smile on my face instead of a frown… and I do! I purposefully look for things to make me happy. A warm sunny day instantly lifts me up. I savor every bite of the delicious food I prepare for myself at each meal. I look for the good in every situation, and choose to see the difficult times as learning experiences. We only have one life and it’s short, so we should spend it being happy.

  1. Follow your bliss

This one is easy. Do more of whatever makes you happy. Go outside, paint, spend time with your kids/grandkids, catch up with an old friend, take a bubble bath, enjoy a glass of wine with dinner, bake some cookies, plan a vacation, read a good book, put your toes in the sand, visit a friend, play some ball, practice yoga, go fishing, golf, eat some delicious food… just do it!

  1. Remove negative people from your life

This can be tricky, but one of the greatest things you can ever do for yourself is to remove negative people and situations from your life. Some people just drag us down and sap our energy. They never feel happy for us, and quite possibly make us feel guilty for having good fortune. Who needs that? As hard as it is, when you let go of relationships that aren’t serving you, it frees you to live a life full of joy and meaning. When we hang out with encouraging people and focus on positive situations, life gets much better.

  1. Connect to your deepest desires

Deepak Chopra taught me that one of the most important questions we should ask ourselves everyday is “what do I want?” It seems so easy, yet we hardly ever take the time to really ask ourselves this essential question. If you could be truly happy in your life, what does that look like? What do you want? You don’t have to have the answers right now, but if you ask the question with a desire to know, the answers will slowly start coming to you in moments of inspiration. Once you know what you want, it’s easy to start pointing yourself in that direction. This one practice will change your life.

  1. Change your situation for the better

If there’s an area in your life that you are not happy about, change it. Use the happiness meter to figure out what needs to change in your life. Ask yourself if you feel happy in your relationship, career, living situation, financial situation, etc. If the answer is no, that’s just a sign that it’s time to change something up. A wise man once told me “if you keep doing what you’ve always done, you’re only going to get what you’ve already got.” Make the choice to do something different. Something better will be waiting for you.

  1. Laugh more, stress less

Don’t take yourself so seriously all the time. Let go of that stress and give yourself permission to live a little. Find things to make you laugh and smile each day. Laughing releases endorphins in your body that make you feel good.

  1. Write down a bucket list and have adventures

What are all the things you want to accomplish during this lifetime? You only have one life, so go out and live it! If there’s a place you’ve always wanted to visit, plan a trip! If you have always wanted to run a marathon, start training. If you want to write a book, start writing. My 89 year old neighbor shared the following amazing wisdom with me that changed the course of my life. He said “If there’s something you want to do, do it now. Don’t wait. Opportunities won’t last forever. One day you’ll be standing here like an old man, looking back at your life, thinking of the things you did do and the things you didn’t do. So if there’s something you want to do, don’t wait. Do it now.” What are you waiting for?

 

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11 Secrets for Doubling Your Productivity

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11 Secrets for Doubling Your Productivity
If you ever feel like you can’t get everything accomplished on your To-Do list, you’re not alone. Sometimes it seems like there aren’t enough hours in the day. Other times you sit down at your computer and don’t even know where to start. Either way, there are some simple tricks for staying on track towards your goals and boosting your productivity.

1. Turn off email and text notifications on your phone and computer
It’s no surprise that distractions kill productivity. Have you ever been in the situation where you’re working on a big project and suddenly you hear a chime and see a pop-up box at the bottom of your screen notifying you that someone sent you an email? Now instead of continuing to focus on what you’re doing, you are either clicking on the pop-up to read the email, or you are at least thinking about it. Your momentum just got derailed. To avoid this, simply turn off your email notifications on your computer… and your phone! Simple. Done!

2. Only check your email 3 times per day – first thing in the morning, lunchtime, & 4pm
Email is a huge time suck. I always joke with people that responding to emails is helping other people get their to-do lists done. Your To-Do list is much more important. So stop wasting your precious time on email when you have more important things to work on. Check it first thing in the morning to make sure there’s nothing urgent, then again at lunchtime, and finally at the end of the day. I like to use the 4pm hour to respond to emails IF I have already completed the tasks on my own To-Do list for the day.

3. No Social Media during the workday
Facebook will literally steal your life away if you let it. There’s something addicting about scrolling through a newsfeed to see what else people have posted. Before you know it, you’ve been in a Facebook time suck for 45 minutes! Shut it off until work is over. If part of your job is to post content for your business, limit yourself to 15 minutes. Set a timer. Seriously.

4. Write your To-Do list the night before
At the end of each day you should write your To-Do list for the following day. That way you can hit the ground running first thing in the morning. What is the MOST important thing you need to get done? What is the simplest thing you can knock out the fastest? Prioritize your list so that you know what order to work on tasks.

5. Do NOT multi-task!!
Have you ever experienced starting one project and then getting sidetracked onto another project? When you simultaneously work on multiple projects at the same time, your attention and focus gets split up. You miss out on the opportunity to get those moments of inspiration that come from being so focused on what you are doing. You’ll get more work done if you complete one task before moving on to the next one.

6. Know what time of the day is your most productive
We all have different times of the day that we are most productive. Are you a morning person? Do you think clearly first thing in the morning? Or are you much more productive and able to focus in the afternoon? If you don’t know, I encourage you to pay attention and figure it out! To maximize on your most productive time of the day, you want to work on your most important, thought-provoking tasks during this time. Use your less productive time of the day to answer emails or do busy work.

7. Turn off your phone
Okay seriously, stop checking your phone every 2 seconds. Put it away. Or turn it off. At a minimum, turn off the ringer and get rid of those text message and social media notifications. They’ll be waiting for you later. Our phones rule our lives and it’s too easy to let them steal our focus. Put your phone in a drawer, purse or briefcase. Leave it in there unless you need to make an important call. If you receive a lot of calls during the day, don’t be afraid to let them go to voicemail so you can get your work done.

8. Set your email auto-reply to say that you’re in meetings all day and not able to respond to emails right away
This is a brilliant idea that I came up with years ago when I needed some quiet time to finish up an important proposal. For some reason people expect that you are going to respond to their emails right away. Why is that?? Beat them to the punch by turning on your out-of-office reply to say that you’re in meetings all day. No one will expect immediate replies. Shut off your email altogether.

9. Take a movement break every 2 hours to stretch your body and clear your head
It’s so easy to get drawn into the workday and start feeling overwhelmed. Get up every couple of hours to clear your head. Take a 5 minute break – set a timer. Ideally go outside and breathe in the fresh air. If you really need to clear your head, walk around the building or block. By the time you sit back down at your desk you’ll be ready to rock!

10. Write down Goals for the Month and look at it every week
I cannot emphasize how important it is to have monthly goals! What are you working towards? What is it that you want to accomplish? Set yourself some targets and break them down for the month and week. And most importantly, LOOK AT IT EVERY WEEK! Keep your goals written somewhere that you can see it every day, and be sure to include tasks for achieving them in your daily To-Do lists.

11. Get an Accountability Partner
Being accountable is one of the greatest ways to boost your productivity and results. Find someone who is motivated to succeed and ask them to be your accountability partner. Commit to speaking on the phone with this person EVERY MORNING for 5-10 minutes. This is not the time to chit chat, but rather to discuss what’s on your To-Do list for the day, AND to let them know if you accomplished everything from yesterday’s list. When we are held accountable we push ourselves much harder to get things done. No one wants to feel embarrassed that they didn’t complete what they set out to do. So don’t go it alone, have a partner to help you stay accountable. Success will follow.

 

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6 Secrets for Overcoming Life’s Curveballs

Waves

Let’s face it, life isn’t always peaches and roses. It’s really like an ocean, sometimes we are riding high, and other times the waves seem to keep knocking us down. We’ve all been there before… times where nothing seems to go right. In these instances it’s really easy to feel overwhelmed, lost or ready to give up. How do we push through during times of grief, failure or frustration? How do we pick ourselves back up when all we want to do is hide under the covers? Allow me to share my 6 secrets for overcoming life’s curve balls.

  1. Accept your situation for what it is.

When things don’t go our way we have a tendency to struggle against our situation because we don’t like it. One of the most important things you can do is to accept whatever is happening to you. You don’t have to like your situation, but the sooner you can surrender to it and stop fighting against the reality of what happened, the sooner you will find peace. All of the energy you were spending on the mental struggle is now available to be used in a positive way to find solutions.

  1. Don’t be afraid to ask for help.

One of the hardest things to do is to ask for help. There’s something challenging about being vulnerable enough to admit that you don’t have it all together. Perhaps we worry that others will judge us. It actually takes a tremendous amount of strength and courage to ask for assistance when we need it. Whether you need help with a work situation, some advice for a personal issue, some physical assistance or emotional support, getting a helping hand can quickly lift your spirits.

  1. Be grateful for what you have.

One of the fastest ways to turn your mood and luck around is to focus on all the positive things going on in your life. Even during the most challenging times, we still have so many wonderful things to be grateful for. Giving thanks for the roof over your head, the warm bed you sleep in, the clean hot water in your shower, the food in your fridge, etc. really puts things into perspective. The more you connect to gratitude, the easier you will find solutions to your current situation.

  1. Find the opportunity within the challenge.

A wise person once told me that an opportunity lies within every challenge. When something isn’t going the way you want it to, ask yourself what lessons you can take out of the situation. How can you become better for having experienced it? If you look at your most challenging times this way, you will always be moving toward something beautiful. Sometimes our darkest moments actually lead us toward our greatest successes.

  1. Imagine your perfect outcome.

When things aren’t going your way it’s far too easy to let it bring you down. Rather than feeling sorry for yourself, spend some time imagining what your perfect outcome is. Ask yourself what it is that you really want. What would make you happy? What would make you feel better? Write it down and read it often! This exercise gives you a direction to point yourself in. If you can envision it in your minds’ eye, you can create it in your own life.

  1. Make a commitment to be the best you can be.

If you really want to turn a bad situation around, you need to make a commitment to do your very best to change it. Don’t use your bad luck as an excuse to stay in a bad mood or less-than-ideal situation. Use the challenge as a fire to motivate you to find better solutions. Promise yourself that you will do whatever you can to get what you want. Don’t settle for mediocrity. Make yourself be better. The results will follow.

 

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5 Secrets to a Sustainable Yoga Business Model

 

yoga mat and a cup of coffee

Starting up a business is an exciting endeavor, but how do we make sure that what we are designing is sustainable? And what exactly does a sustainable business look like? I have always created business models that are simple, save me time, support positive cash flow and provide me the freedom to enjoy my life. Keeping these goals in mind when starting a business allows us to create practices for a fulfilling and successful career. Enjoy these 5 secrets to a sustainable business model.

 

  1. Support the Lifestyle You Want to Have

The whole purpose of starting up a business is to support the lifestyle you want to have. Why else do it? So the first place to begin is by envisioning what your perfect life looks like. In your perfect vision of your life, what kind of schedule do you have? How much time do you take off from work? Do you take vacations? Where do you go? What kind of home do you live in? What kind of vehicle do you have? What type of clients do you enjoy working with the most? Once you can create a clear picture of what lifestyle you want, you can figure out how much that lifestyle will cost you. Put a dollar amount on it. This will give you a financial goal to work towards, helping you set targets to achieve it.

 

  1. Create a Schedule and Commute that Works for You

One key element to a sustainable business is creating a schedule and commute that supports your lifestyle. How far do you really want to drive to see your clients? The amount of time we spend in our cars commuting has a big impact on how we FEEL throughout the day. Getting strategic about where and when we work is a simple way to create a sustainable business practice. So choose a part of town that’s convenient for you to get to, and focus on that when choosing what kind of clients to target for your business. What time of day and what days of the week do you want to see your clients? Suggest those times when setting up new accounts.

 

  1. Understand Your Value and How Much to Charge

Once you have taken the time to envision your perfect lifestyle and assigned a dollar amount to it, you can now work backwards to figure out how much to charge for your services. This should never be random! Always be deliberate and strategic when coming up with your pricing and what your time is worth. Set yourself a goal on how much money you want to make each month. Then determine how many classes you want to teach each week… how many total classes does that equate to in a month? Once you figure out how many classes you want to teach, you can divide your monthly financial goal by the number of classes to determine how much to charge per class.

 

  1. Create Pricing Packages Paid in Advance for Optimal Cash Flow

In order to create a business model that supports positive cash flow, it is essential to charge for your services IN ADVANCE! When setting up a new client, rather than pitching the idea of doing one class at a time, offer a package or series of classes that gets paid up front. Not only are you getting a longer term commitment from your client, but you are also avoiding a situation where you have to chase money. Who needs that? When you go to the store to buy a product, do you pay the vendor before leaving with the item, or does the store send you an invoice to pay later? You are not a big business, so DON’T OFFER CREDIT TERMS to your clients! Tell them your policy is to pay in advance before you start teaching the classes. It’s an incredible feeling to get a big paycheck before you even start teaching!

 

  1. Optimize Your Time and Create Boundaries for Balance

One last key element to a sustainable business model is creating systems that save you time so you can have more balance in your life. Why start up a business if you’re working 24hrs per day? Take a moment to write down all of the different type of activities you need to do in order to run your business. There might be accounting, prospecting for new clients, planning sequences for classes, commuting & teaching time, marketing, emails, content writing or filming videos, social media, etc. How can you create some automated systems to manage these tasks? Talk to other successful entrepreneurs and ask them how they maximize their time in these different areas. Schedule blocks of time into your calendar where you can work on these projects uninterrupted to ensure they get done quickly and efficiently. And most of all, set yourself some boundaries for working hours. Give yourself a hard end time each day so that you have plenty of time to enjoy your life. That’s how to create balance.

 

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Top 10 Marketing Ideas for Yoga Teachers

 

yoga group, tree position,

With over 200,000 yoga teachers in the United States alone, it has become essential to market yourself if you want to build a sustainable yoga teaching career. Many yogis struggle with the idea of marketing and sales mostly because they don’t know where to begin. How do you stand out as a yoga teacher? And how do you get enough classes or students to have a profitable career? The answer lies within thinking outside the box.

 

Enjoy these Top 10 Marketing Tips to take your yoga career to the next level!

1. Invest in some quality professional photos! We all know that people are attracted to beautiful images. They are so much more powerful than text. Do yourself a favor and invest in some professional photos that you can use on your website, in brochures and on your social media posts. One of reasons that Superstar Yoga Instructor Kathryn Budig attributed to her massive success is having professional photos. She invested in them early on and did an amazing job leveraging them to get more teaching gigs. Here’s a tip – Ask some yogi friends if they’d like to split the cost of a photo shoot with you.

 

2. Shoot some videos of different length sequences to share with your audience! Videos are even more popular than plain images. YouTube has become the 2nd largest search engine behind Google! Start up a YouTube channel to host the videos and get yourself out there. Create 5 minute, 10 minute, 30 minute and 60 minute sequences that people can follow along with.

 

3. Determine WHO your ideal clients are. What niche are you interested in working with the most? Who do you want to be a hero to? Focus your messages for that group. The more specific you can get, the easier it is for you to target your ideal audience.

 

4. Start building up your email list! You want to make sure to capture the email addresses of your students and followers. Email marketing is one of the most powerful ways of staying connected with your audience and promoting your services, classes and workshops to them. Bring a newsletter signup sheet to all your classes and workshops.

 

5. Commit to a regular interval of email communication to stay in touch with your followers. The key is consistency, so commit to monthly or weekly newsletters. Be sure NOT to call your newsletter a “newsletter”… no one wants to read that! Instead, think of a message that you want to share with your audience (perhaps a theme you shared in yoga classes that week), and write something about it. Keep it short and sweet and be sure to include a beautiful image.

 

6. Create a contest to motivate your students to bring a friend to class or to share your social media posts. People LOVE contests! Give your students incentives to help you grow your classes. Consider doing a drawing for a free private yoga session. They get an entry into the draw for each friend they bring to class. You give away 1 hour of your time, but gain a ton of new students in your classes. The best part is that the winner may love the private session so much that you can get a new private client out of it. You can also use contests to have your followers share your social media posts. Use your imagination!

 

7. Ask your students for a video testimonial after a great class experience. Social credibility is absolutely essential when trying to grow your business. People love hearing about the experiences of others because it makes them believe that they can have the same experience. Share the testimonial on your website and social media pages.

 

8. Pitch the idea to a studio owner of doing a free community class for beginners. Promote it out on social media – perhaps create a contest to have your followers attend and share it. Hand out flyers to local patrons walking by the studio. Work it out with the studio owner that if the class is a success, you get rewarded with a new beginners class to teach. The studio owner will LOVE your enthusiasm to help grow the awareness of their studio. You just might find yourself getting rewarded with even more classes to teach.

 

9. Offer a free class to local associations and networking groups. They are always looking for good speakers, and a yoga class is a fun way for them to create a “special” event that their members will enjoy. After teaching the class, you’ll get a room full of people that you can pitch private yoga sessions to and/or promote your public classes, workshops and retreats to.

 

10. Create your own high-paying yoga teaching opportunities. Connect with local corporations, apartment buildings, senior living centers, mommy groups, churches, etc. and offer to do a series of classes for their employees/residents/members. Always pitch the idea of having the organization pay for the classes, but if necessary, you can open it up to allow the participants to pay – if and only if they pay for a series of classes UPFRONT.

 

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Growing a Heartfelt Business with Gratitude

 

One of the main reasons for starting up our own business is to do something that we truly love, something that we are passionate about. It makes our work take on meaning, and leaves us feeling that we are doing something of value. In order to align our business with our greater purpose, it’s important to connect what we do to our heart and core values. This tends to be easy when we are first starting out, but can sometimes get lost in our day to day activities. So how do we stay true to having a heartfelt business that our perfect customers will be attracted to? The answer is gratitude.

 

Gratitude is one of the most powerful forces in the universe. Deliberately taking the time to be thankful for what we have is the easiest way to create a positive mindset and invite abundance into our lives. It works the same way with our business. If we want to be successful in our business, we must be grateful for everything that we have already achieved, both big and small. Focusing on the positive reminds us of how far we’ve come and gives us the confidence that we can realize our dreams.

 

One daily practice that can easily be implemented is to carve out a few minutes at the beginning of the workday to connect to gratitude. 3-5 minutes is all you need to get started, so this should be really easy to commit to. Close your eyes and center yourself with some deep breaths. Then take a moment to think about your greatest achievements in your business so far… it could be thinking about your favorite client, receiving your biggest check in the mail, launching your website, or even just putting together the idea for your business if you’re just getting started. The point is to think about your milestones and allow a huge smile to spread across your face, while the gratitude starts welling up in your heart. Then say the words “Thank you, thank you, thank you for…” – Continue repeating this with all of the things you’re grateful for.

 

It’s amazing how quickly this practice puts you in a good mood. You’re starting out your day thinking about your greatest accomplishments which will leave you feeling like it’s going to be a great day. If you want to take this practice a step further, you can add some visualization to start manifesting your greatest business desires. You can actually use gratitude to proactively create the outcomes that you want in your business. Keeping your eyes closed, start thinking about what it is that you want out of your business… it could be more clients, more checks in the mail, closing a big opportunity that you have a meeting for, landing a new class, leading a successful yoga retreat, etc. Visualize the perfect outcome for what you want in as much vivid detail as possible, and allow yourself to feel excited about this great achievement. Then use gratitude to say “Thank you, thank you, thank you for… (the outcome you want).”

 

The more you practice gratitude, the faster you’ll start to realize more success in your business. Not only will it make you feel good, but by the Law of Attraction, you’ll start attracting the right clients and opportunities to you. It will help you stay connected to your greater purpose and mission for your business, and keep you on track to achieving all your goals.

 

beautiful girl enjoying the summer sun

 


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5 Ways to Impress Your Prospects

 

Building a successful business starts and ends with wowing your customers. It’s about sharing your gifts with the world in a bigger way and making a difference in the lives of your perfect clients. But before you start celebrating and making real money, you have to learn how to convert your prospects into paying customers. So how do you impress the pants off your prospects so that they WANT to work with you? It all starts with building a relationship and establishing trust.

 

People want to know you before they make the commitment to work with you. They need to feel confident that you are the perfect person to guide them towards achieving a specific result that will help them move forward. Because at the end of the day, that’s what your business is about… providing solutions to problems that your audience is having. If they FEEL that you have all the answers AND they like you, winning them over to become happy paying clients will be easy. Below are 5 ways to impress your prospects.

Attract clients

  1. Make it about THEM, not about YOU

Whenever you are trying to win a new client, you need to remember that people only care about WIIFM – What’s In It For Me? All of your marketing materials, website content and resources should be written with the needs of your prospects in mind. It’s not about all the knowledge you have. What are the problems that they are having? How can you solve those problems? If you do a good job of painting a picture about their issues, your prospects will relate to your materials. You want them to feel like you understand them. If they feel understood, they are much more likely to buy from you.

 

  1. Share valuable free content

The #1 way of establishing trust with a prospect is to share some valuable free content with them. What information do you have that will be useful for this person? It should be based on the problems and issues that they are having. Use your unique knowledge to create a free pdf, checklist, article, video, blog, etc. that your prospects will benefit from. In fact, create a few different free items that you can give away. If your prospects like what you give away for free, they can imagine how fantastic the services they will get are for a fee.

 

  1. Follow up enough to be remembered, but not too much to be a stalker

Following up is key to winning over your prospects. In order to build a relationship, you must stay front of mind. This means that you should be reaching out to your prospects regularly and consistently, but always walking that fine line between just enough and not too much. No one ever wants to feel like they are being stalked, so don’t do that! But if you don’t follow up enough, you become too easy to forget or ignore. Here’s a good rule of thumb. If you’re following up with cold prospects for your corporate wellness business, reach out to them every few days until you get a response. Once you meet/speak with this person (and find out they are interested but it’s not good timing), then follow up once every few weeks to stay front of mind. If you’re building a relationship with your email mailing list, be sure to reach out to them on a weekly or semi-weekly basis. The most important part is to be consistent!

 

  1. Think outside the box

People love uniqueness. They love things that are different, that grab their attention. So don’t try to be the same as everyone else. Understand and accept that all of your prospects are also being marketed to by your competitors. It’s so important to stand out, and the way you do this is by thinking outside the box. Don’t be afraid to try a new approach. Be silly. Do something that no one in your industry is doing! THAT’s how to you get people’s attention. Offer something really great. One of the craziest things I’ve ever done to get a corporate account was to write a love letter to the CEO of the company telling him all the reasons why I love his business. Then I followed up by sending a giant cookie from Mrs. Fields with a frosting message on it. Sound crazy? It was! But did it get his attention? You betcha! I got the meeting and closed the deal. Awesome.

 

  1. Be an expert, not a sales person

And last, but not least, you want to establish yourself as an expert, not a pushy sales person. People want to work with experts in a certain field. They want to feel like they are getting the very best. So it’s all about positioning yourself as the go-to person for valuable information. Some people separate themselves as experts by getting advanced degrees or certifications. You can also separate yourself as an expert by sharing a lot of material – start blogging or write a book. That’s a way to give yourself instant credibility. Another great idea is to start speaking at different associations or events, or do some PR to get written up in magazines or get on TV. But I’ll share a little secret with you. The easiest way to become an expert is to act like one. You can do this with the tone of your voice on the phone, and by the way you interact with your audience. The key is to amass a lot of knowledge about your field so that you have all the answers.

 

Once you put these ideas into motion, you’ll discover that your prospects will be drawn to work with you. It’s all about attracting the right people to you, so get out there and start impressing them!


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Discovering Your Purpose

 

Have you ever wondered what your purpose is? Why you are here or what it is that you’re meant to do? This isn’t something that’s really taught to us in school, or even at home for that matter. Instead we are taught to do well in school and go to college and get a job and pay our bills and save our money and maybe one day retire… THEN we can finally enjoy life, right? There is something incredibly backwards about that line of thinking, about living solely for the future.

 

Yoga teaches us to be in the present moment. It’s about bringing our awareness within to connect to how we feel. We are taught acceptance and to honor whatever is happening in the moment. If we can master this concept on our mat, then we can take it with us out into the world. So if inner peace is so connected to being in the present moment, why are we putting off our dreams until the future?

 

Purpose wooden sign with a forest backgroundI used to be so caught up in the rat race, going to work and making a great living, but also driving myself crazy in the process. I thought that just because I was earning a lot of money, it was okay to be burning the candle from both ends all the time. Boy was I wrong! Not only did the stress of that career start making me physically sick, but it was also hampering my plan of starting up a yoga business. I had the idea in the back of my head for 5 YEARS to start up a business before I finally did it. So what was it that finally woke me up? Discovering my purpose, of course.

 

After ignoring some serious health issues for over a year, I finally got to a point where I needed a break. I took a leave of absence from work and I went down to Deepak Chopra’s center in Carlsbad, CA, a decision that ultimately changed my life. One of the most valuable things I learned there was to start asking myself 3 important questions every single day. The first question is “Who am I?” – it has nothing to do with your name and what you do… it’s about finding out who you really are, deep down in your soul.

 

The second question is “What do I want?” – it seems so straightforward, yet we hardly take the time to truly ask ourselves what would make us happy. If you could have anything in life and be truly fulfilled, what is it that you want?

 

The final question is the most ethereal of all, “What is my purpose?” – how I can help? How can I serve? Deepak says to first figure out what your true passions are. What is it that you truly LOVE to do? What are the things that you love so much that make you feel connected to creativity and inspiration? You know, the things where you feel like you lose all track of time doing? He says that if you can take that passion, that special gift, and find a way to use it to help others, then THAT is your purpose.

 

When you first start asking these questions you don’t typically know any of the answers, and that’s okay. It’s about starting the dialog and asking the questions with an intention of wanting to know the answers. If you deliberately ask those questions every single day, you’ll notice that the answers will start coming to you. Sometimes they come in moments of inspiration, other times they come in conversations you have with others who say something that really resonates with you. The key is to start asking. Ideally do this right before you meditate. Ask the question and then release it into the universe. If you know the answer, then reiterate it to yourself and let it go.

 

These questions changed my life. Within a matter of weeks, the answers all started flowing to me and I became incredibly clear on who I am, what I want and what my purpose is. I know that my purpose is to inspire people to be the best versions of themselves that they can be. I am meant to share the healing practices of yoga and philosophy with more people to help them find this balance and peace within their own lives. I discovered that starting up a yoga business was my way of sharing this with the world and making a difference in the lives of other busy professionals. Throughout the process, I also discovered that another way for me to live my purpose is to help other yoga teachers to share their gifts in a bigger way. Ultimately that allows me to be the catalyst for making a difference to even more people on a far greater scale.

 

I feel incredibly blessed and grateful for having learned these teachings. Being connected to your purpose just FEELS right. Following that path gives you an incredible sense of confidence, that you KNOW you are doing what you are meant to be doing. It brings the greatest sense of inner peace and happiness, and allows you to make changes in your life to enjoy each moment and share your gifts. My hope is that these questions help you find your purpose too. The key is to start asking.